Cumulative Selling comes from the scientific word ‘Cumulative Effect’. It means sales result from the combined effect of various traits. In old age sales, we did sales through product knowledge. But in new age sales, we need to adopt ‘integrity, mindset, confidence, discipline, sales skills, relationship, and action’. To practice these, I have shared the RAISE formula for easy understanding, which explains the most important traits. It’s a practical guide with lots of sales tips, tools, my sales experience, case studies, which helps to lead successful sales life and attain a work-life balance. In other words, it aids you to RAISE from unsuccessful sales professional to successful sales professional.